January 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

$10k oOh! Media Prize

AUCKLAND, Thursday: oOh!media, celebrating its second awards season, is inviting the ad/media sector to vote for the most innovative out-of-home campaigns in 2020 – and is putting up $ 10,000 worth of out-of-home media as the prize.

Entrants have from now until the close of voting on Wednesday 9 December to recognise campaigns that highlighted the unmissable creative opportunities enabled by the oOh! network and “delivered great results for brands”.

The winner will be announced on Monday 14 December. Voters can see campaign descriptions and credits, and have their say (scroll down for the link).

A group of 10 finalists have already been chosen from an array of campaigns: Swisse Women’s Multi; Spark at Quay Hub; Get it on Neon; Countdown Grower Fresh; McDonald’s El Maco; The Electoral Commission’s 2020 voting drive; The Invisible Man by Universal Pictures; 2degrees It Makes Scents; Sony Pictures Little Women; and Vodafone Endless Data.

(Scroll down for the agency credits.)


“The winner will be announced on Monday 14 December.”


The winning campaign will take away $ 10,000 worth of media spend. There is also an Apple Watch SE prize, to be selected via a random draw.

oOh!media NZ GM Nick Vile said the Innovation Awards recognised campaigns that stood out from the crowd during a challenging year.

“Despite the circumstances, creativity has continued to shine in out-of-home across the country,” he said.

“Advertisers have been getting out there and putting their best creative feet forward, really maximising the impact of oOh!’s street furniture and retail assets for a wide range of their clients. We’re very proud of these efforts and want all involved – from planning and booking to creative execution – to be recognized accordingly.

“It’s certainly been impressive, and we wish everyone all the best as the voting begins.”


CREDITS

Advertiser: Countdown
Campaign: Growers Fresh
oOh! Format: Street – Special Bui
Media Agency: Stanley Street
Creative Agency: M&C Saatchi

Advertiser
: Electoral Commission
Campaign: 2020 Election Drive
oOh! Format: Street – Digital Location Target
Media Agency: FCB
Creative Agency: FCB

Advertiser
: McDonald’s
Campaign: El Maco
oOh! Format: Street – Sound Panel
Media Agency: OMD
Creative Agency: DDB Aotearoa

Advertiser
: Neon
Campaign: Neon/light box integrations ‘Get it on Neon’
oOh! Format: Street – Special Build
Media Agency: OMD
Creative Agency: DDB Aotearoa

Advertiser
: Sony Pictures
Campaign: Little Women
oOh! Format: Retail – Special Build
Media Agency: PHD
Creative Agency: Sciascia

Advertiser
: Spark
Campaign: Kupu
oOh! Format: Quay Hub
Media Agency: PHD
Creative Agency: Colenso

Advertiser
: Swisse Wellness
Campaign: Retail
oOh! Format: Retail – Special Build
Media Agency: Rocket
Creative Agency: Noisy Beast

Advertiser
: Universal Pictures
Campaign: Invisible Man
oOh! Format: Street – Translucent Panels
Media Agency: MediaCom
Creative Agency: n/a

Advertiser
: Vodafone
Campaign: Endless Data
oOh! Format: Street – Special Build, Scale
Media Agency: Wavemaker
Creative Agency: DDB Aotearoa

Advertiser
: 2 Degrees
Campaign: Broadband – It Makes Scents
oOh! Format: Street – Scented panels
Media Agency: Ikon
Creative Agency: TBWA

  • Campaign details here

About oOh!media
oOh!media AUNZ has a network of 37,000+ digital and static asset locations, including roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities. It’s listed on the ASX, employs around 800 people across Australia and New Zealand, and had revenues of A$ 649 million in 2019. It also owns digital publisher Junkee Media, printing business Cactus, and experiential provider oOh! Experiential.


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