Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular...
Month: November 2020
New Zealand Geographic has announced the appointment of Ben Fahy as the masterhead’s commercial lead. With over 15 years experience...
Facebook filed a lawsuit in the U.S. Thursday aimed at preventing the creation of clone sites. The social network accused...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
BANGKOK & SYDNEY, Today: Two big international awards shows – ones that usually treat NZ work very fairly – have...
Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the...
Guess telcos really aren’t that into ad tech after all. On Thursday, Norwegian telco Telenor sold cross-device company Tapad to...
To welcome the silly season and wrap up the year on a high, SodaStream has unveiled its biggest global campaign...
Pharmacy chain Walgreens is introducing a more robust loyalty program called myWalgreens today, part of a thorough overhaul including a...
Joe Biden won the presidential election, but it’s fair to say that voting in America has forever changed, from the...