Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up

Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming grab ramps up. Vizio is altering licensing agreements with ad-tech companies using Inscape Data Services, its TV data company. According to multiple sources, Vizio is restructuring contracts with Inscape customers to limit retargeting and other…
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