“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Attribution, or the measurement and assignation of an outcome following an ad exposure, has revolutionized media planning and buying with the promise of being… Continue reading »
The post To Make TV Attribution Better, We Need To All Get On The Same Page appeared first on AdExchanger.
More Stories
Billboards get interactive with Bill Is Bored
VAST redefines billboard advertising with Bill is Bored campaign
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More