M/SIX CEO Belinda Smith On The ‘Ever-Widening Disconnect’ Between Measurement And Business Growth

The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee… Continue reading »

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