November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of theContinue reading »

The post Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative appeared first on AdExchanger.


AdExchanger