2020 brought an identity crisis to the online advertising industry. The year started with Google answering the until-then theoretical question of what might happen to third-party cookies at some unknown point in the distant future. In July, Apple made a similar move with the announcement that its proprietary mobile device ID, the IDFA, would soon… Continue reading »
The post 2020 Was All About Digital Identity – And Expect The Same In 2021 appeared first on AdExchanger.
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