November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Buyers and TV Ad Sales Chiefs Would Like the Upfront to Change in 2021

Last week, Adweek asked top TV execs, ad sales chiefs and buyers to look back on 2020 and reflect on the biggest things they’ve learned since the pandemic, what about the business has changed permanently because of Covid-19. And given the enormous changes to the upfront marketplace this year–Covid-19 forced media companies to cancel their…
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