“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Year: 2020
The pandemic has made The New York Times even less reliant on advertising than it was before. The New York...
Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups,...
Jam City is jamming, despite COVID-19. The LA-based casual mobile game studio plans to hire artists, producers, data analysts and...
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas...
Disney’s Q3 revenue plummeted 42% to $ 11.8 billion, as the coronavirus pandemic wreaked havoc across its lines of business....
A bipartisan group of lawmakers is pushing the Federal Trade Commission to investigate the practice of real-time bidding. (Read the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the...
Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video...