After Merger With PSA, Chrysler’s Brand Future Is Uncertain

The Chrysler brand is nearly 100 years old–and may soon be kaput. Its fate hangs in the balance after shareholders of Fiat Chrysler and PSA Group–a French auto manufacturer best known for the Peugeot and Citro?n brands–have approved a merger that’ll see the two companies combine to become Stellantis. Set to soon become the fourth…
Adweek Feed