January 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

What SupplyChain Object Shows About Seller Behavior

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. SupplyChain Object, along with its companion Sellers.json, are critical tools for enhancing transparency in the programmatic ecosystem. They enable ad platformsContinue reading »

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