The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter

The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry’s independent players, with SpotX now among its supporters. SpotX brings the number of independent outfit supporting Unified ID 2.0 to 11 after it…
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