March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

6 Months After Merger, Magnite Rebrands Its Ad Stack

Six months after the merger of Rubicon Project and Telaria spawned the Magnite brand, the ad-tech company is pushing ahead with its marketing efforts, this time by naming its product offerings. Earlier this week, the ad-tech company began contacting clients and partners informing them that the former Telaria offering is now known as Magnite CTV,…
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