Apparently IDFA can move stock prices. Although Facebook had a damned good Q4, with ad revenue up more than 30% year-over-year to $ 28.1 billion – its fastest growth rate in more than two years – the stock fell nearly 4% in after-hours trading. Why? Because the ad targeting-related headwinds that Facebook CFO Dave Wehner has been referring… Continue reading »
The post Despite Posting Monster Q4 And 2020 Results, Facebook’s Stock Tumbles On IDFA Fears appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs