The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM)...
Month: January 2021
Spotify Podcast Ads, which debuted at CES 2020 last January for the streaming platform's original and exclusive podcasts, were extended...
SOCi, a platform that helps national brands manage their marketing locally, closed its $ 80 million Series D on Thursday...
Verizon Media is expanding its long-standing ad sales arrangement with Microsoft as the telecom giant's ad-tech unit looks to solidify...
Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
The sports world is still adjusting to the affects of the pandemic, but Snapchat has managed to carve a niche...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Reassess Marketers were hawkeyed in the lead-up...
Vineet Mehra is exiting his role as the chief marketing and customer officer of Walgreens Boots Alliance, Adweek can confirm....
After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com....
As a child, Alex Pierce was not allowed to play with toy guns or anything that resembled them. Even Nerf...