March 2, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Spotify Podcast Ads Extended to Germany, UK

Spotify Podcast Ads, which debuted at CES 2020 last January for the streaming platform’s original and exclusive podcasts, were extended to Germany and the U.K. Thursday. The ad offering is powered by Spotify’s proprietary Streaming Ad Insertion technology, which delivers and reports on confirmed ad impressions, rather than downloads, and provides advertisers with insights on…
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