The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid to buoy adoption and seek third-party management of the framework. The move comes as The Trade Desk hopes third-party control of Unified ID 2.0 will improve the perception of the online advertising…
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