Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic),...
Month: January 2021
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative,...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share...
The Breeze’s new campaign for 2021 has launched this week featuring none other than English pop star legend Robbie Williams...
Facebook and Facebook Ireland filed a lawsuit in Portugal against two individuals for scraping user profiles and other data from...
Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the...
Watching indie films just got easier thanks to New Zealand’s Rialto Channel and media entrepreneur Bruce Tuchman launching Rialto International,...
2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based...