November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Email-Based Ad Targeting Works For Epsilon And Publisher PoolHost

Over the past year, Publicis-owned Epsilon has been developing a system called Pub Link, designed to buy ads using a publisher’s authenticated users instead of third-party cookies. Epsilon claims its early results are sending more revenue to test publishers. This setup requires publishers add an Epsilon tag to their site or create a server-side linkContinue reading »

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