November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date

Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $ 30 million to $ 50 million in ad spend. The scam, dubbed “ParrotTerra,” used server-side ad insertion to generate fake CTV inventory across a large number of apps, IPs and devices, spoofing 3.7Continue reading »

The post DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date appeared first on AdExchanger.


AdExchanger