As is tradition, there’s been lots of chatter over the last 24 hours about which Super Bowl ads were the best, worst, funniest or most heartwarming. But which ads actually inspired people to buy things? Influential, an AI-powered platform supported by IBM’s Watson, analyzed 278 million social media posts throughout the night to answer that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads