May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Election Tweeting Boosts Twitter Revenue 28% In Q4

Tweets about politics during the US presidential election drove monetizable daily active use of the platform up 27% year over year during Q4, to 192 million. Revenue grew in lockstep with that use, rising 28% to $ 1.3 billion during the same time period. Advertising grew not just because of increased use, however, but due toContinue reading »

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