And the beat goes on. iHeartMedia acquired programmatic audio marketplace Triton Digital from EW Scripps for $ 230 million on Wednesday, its second acquisition of a podcast tech company in less than four months. In late October, iHeart bought Voxnest, an audio technology company that provides analytics and programmatic advertising tools for publishers. The year before,… Continue reading »
The post iHeart Acquires Programmatic Audio Marketplace Triton Digital For $ 230 Million appeared first on AdExchanger.
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