April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hulu Marketer Pato Spagnoletto Jumps to Discovery DTC as Global CMO

Discovery Inc. has poached another top Hulu exec as it continues to build out its fledgling Discovery+ streaming service. The company has hired Patrizio “Pato” Spagnoletto as global chief marketing officer, Discovery direct-to-consumer. Top line In the newly created position, Spagnoletto will oversee a unified global direct-to-consumer marketing organization as Discovery+ works to scale across…
Adweek Feed