March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared

Goodway Group’s performance soared after it fed log-level data from PubMatic’s exchange into its DSP algorithm. By connecting to the supply-side platform, the agency’s algorithm could analyze more granular data, like why a client lost an ad auction and the price of the winning bid. And when it won an auction, the exchange shared informationContinue reading »

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