With Refreshing Levity and Optimism, Vistaprint’s New Campaign Supports the Small Biz Pivot

While one may be tired of hearing the word “pivot” in the marketing world, small businesses don’t necessarily have a choice. Vistaprint is one of the brands that have long been a companion to small businesses (think business cards and other marketing products) and have made a home playing it relatively straight, using mostly direct-response…
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