March 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sam’s Club Names VMLY&R as First Agency of Record

Big-box Walmart’s retail warehouse division Sam’s Club appointed WPP’s VMLY&R as its first agency of record following a review conducted in partnership with search consultancy Select Resources International (SRI). The appointment of Sam’s Club first agency of record marks a consolidation for the brand, which previously worked with a variety of agency partners across different…
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