March 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Profiles in Black Creativity: Lawrence Alexander Helps Spectrum Stand Out

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting Lawrence Alexander, art supervisor at Grey Group. Recently, Alexander worked on a campaign for Spectrum that targeted African-American audiences. One of the campaign’s ads, which featured comedian…
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