March 5, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Reveals 2020 US Bumper Ads Leaderboard of Top 6-Second Ads

YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top six-second ads on its platform over the past year. The ads were initially ranked by an algorithm that factored in metrics including total impressions and views. Data from a user creative ratings survey conducted by Ipsos was then factored in, focusing on four…
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