March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

Ikea is turning decluttering into a game with a new augmented reality “escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera….
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