Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $ 66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV,… Continue reading »
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