Cardlytics dropped $ 275 million on Dosh Monday to access Gen Z and millennial consumers – who don’t bank the way older generations do. Both companies are similar, delivering personalized offers (Cardlytics also uses these insights to build analytics based on consumer purchase behaviors). But Dosh works with banking upstarts like Venmo, Betterment and Ellevest while… Continue reading »
The post Cardlytics Bought Dosh To Get To Gen Z appeared first on AdExchanger.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce