Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for… Continue reading »
The post Inside Disney’s Plan To Automate Half Its Ad Business Within Five Years appeared first on AdExchanger.
More Stories
Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation)
Hawke’s Bay Hawks launch new brand look with FizzyPop
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers