Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for… Continue reading »
The post Inside Disney’s Plan To Automate Half Its Ad Business Within Five Years appeared first on AdExchanger.
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