November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alex Chatfield, VP of marketplace development at Xandr. A major challenge for buyers in the new and quickly growing video/CTV landscape is reaching consumers at scale. Unlike the programmatic display ecosystem, the premium videoContinue reading »

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