“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex Chatfield, VP of marketplace development at Xandr. A major challenge for buyers in the new and quickly growing video/CTV landscape is reaching consumers at scale. Unlike the programmatic display ecosystem, the premium video… Continue reading »
The post 3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply appeared first on AdExchanger.
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