November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google)

Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no plans to support email-based identifiers or any mechanism that it views as mirroring the functionality of cookies.  For Google, it’s Privacy Sandbox or bust, at least when it comes to the open web. (Google’sContinue reading »

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