Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no plans to support email-based identifiers or any mechanism that it views as mirroring the functionality of cookies. For Google, it’s Privacy Sandbox or bust, at least when it comes to the open web. (Google’s… Continue reading »
The post Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google) appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected