Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

Marketers funnel money into Facebook because Facebook can prove ROI. Put $ 1 in, get more than $ 1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to measure and demonstrate performance. And Facebook is reacting by “making wholesale changes to what kind of data and reporting they will… Continue reading »

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