Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone business. The new entity, called Nova, launched on Monday with Polar CEO Kunal Gupta as its chief exec. Gupta will serve as CEO of both Polar and Nova with Leah Malone as CRO and GM… Continue reading »
The post Polar Spins Off Its Programmatic Buy-Side Business Into A New Company Called Nova appeared first on AdExchanger.
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