“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the… Continue reading »
The post Why A Unified ID Is Critical To The Open Internet, Journalism, And TV appeared first on AdExchanger.
More Stories
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Media industry responds to MediaWorks sale
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense