“The Sell Sider” is a column written by the sell side of the digital media community. What’s one way to combat subscription fatigue? Create a bundle. “Our view is that what Apple has done, what Netflix has done, we want to do in the active lifestyle category,” said Outside CEO Robin Thurston. In February, the… Continue reading »
The post Inside Outside CEO’s Venture-Backed Plan To Create An Active Lifestyle Bundle appeared first on AdExchanger.
More Stories
Roku Extols The Virtues Of Third-Party Programmatic Partnerships
Newsable wins Best Audio Product at Global Media Awards
How The Sports Bra Sold Its Game Plan to the World