Internet advertising made a huge rebound in Q4, growing 29% YoY to $ 45.6 billion, according to the 2020 IAB Internet Advertising Revenue Report. “Q4 was the best quarter we have ever seen in 20 years,” said David Cohen, president of the IAB. Overall online advertising in 2020 grew 12% YoY to $ 140 billion. “The fact… Continue reading »
The post IAB: Digital Ads Grew 29% In Q4 In Pandemic Rebound appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run