AUCKLAND, Today: FCB, Darkhorse PR, Jockey, and Testicular Cancer NZ have produced a campaign to help kick off Testicular Cancer Awareness month (April).
They’ve launched Remundies, the undies that remind you to check your balls once a month.
Darkhorse comms director Kevin Mitchell-Sisler said: “New Zealand’s favourite underwear and apparel brand, Jockey, has launched ‘Remundies’ or ‘Reminder-Undies’ in partnership with Testicular Cancer NZ.
“Remundies are ’lifesaving undies’ that help to prevent Testicular Cancer by reminding their owners to carry out monthly checks for the signs of the disease.
“Remundies remind their owner to check his pair of balls by sending helpful monthly reminders via text messages.”
“Remundies remind their owner to check his pair of balls by sending helpful monthly reminders via text messages.
“To help promote the lifesaving actions that Remundies stand for, the All Blacks and All Blacks Sevens stripped down to their Jockeys as part of their long-term sponsorship with Jockey.
“Ten percent of all Remundies sales are going directly to testicular cancer research.”
Testicular Cancer is the most common cancer affecting New Zealand men aged 15-39, but it’s easy to prevent if you find it early.
Every year 150 men are diagnosed with testicular cancer in New Zealand, but it’s one of the most treatable forms of cancer if detected early, with a survival rate of 95%.
- At press time, the full agency credits list was not available
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