How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether personalized advertising – or advertising, full stop – works is a less common direction. But in a debate organized by Facebook (surprise!) between IAB CEO Randall Rothenberg and “Subprime Attention Crisis” author Tim Hwang, Hwang challenged the widely accepted notion… Continue reading »
The post IAB's Randy Rothenberg, Author Tim Hwang, Spar Over Privacy And Digital Advertising appeared first on AdExchanger.
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