NowThis, the Group Nine-owned news brand, is working with TikTok on a weekly 45-minute livestreamed interview show about the pandemic, called Viral, which debuts Thursday at 6 p.m. ET. TikTok is co-producing the show and will pay NowThis to support the initial five-episode run. The show, which will address the global confusion about vaccines and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist