March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NowThis Partners With TikTok for Viral, a New Live Show About the Pandemic

NowThis, the Group Nine-owned news brand, is working with TikTok on a weekly 45-minute livestreamed interview show about the pandemic, called Viral, which debuts Thursday at 6 p.m. ET. TikTok is co-producing the show and will pay NowThis to support the initial five-episode run. The show, which will address the global confusion about vaccines and…
Adweek Feed