Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created a better ad environment that commands higher viewability and retention. Paolo Provinciali, vp of of media and data at AB InBev and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek’s…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The ultimate Songs of the Summer list for NZ TikTok
Revolt Taps Freya Williams As Chief Strategy Officer for North America
KFC’s fish and chips brings Kiwis to the beach