Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she moves to NBCU, in the newly-created role of EVP of measurement and impact, to build out the broadcaster’s in-house measuring capabilities. It’s a deceptively large purview. Abcarian will oversee a ton of measurement-related initiatives that… Continue reading »
The post Here’s What Nielsen Vet Kelly Abcarian Brings To NBCU’s Measurement Ambitions appeared first on AdExchanger.
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