May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Behr Names UM as US Media Agency of Record

With the paint now dry, IPG Mediabrands’ UM is ready to celebrate its latest account win. Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a…
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