Like its namesake character in HBO’s latest fantasy action series, there’s more to the network’s promotion for The Nevers than first meets the eye. A “gifting experience” with a tongue-twister of a title–Penance’s Curiosities + Cocktail Compendium–takes branded swag to a new level, essentially providing superfans and influencers with an escape room in an ornate…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index