May 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Captain Obvious Goes Full ’90s for Hotels.com’s Educational Videos About ‘Safe Booking’

The ubiquitous Hotels.com spokesman, Captain Obvious, has already been to the future, where he’s sadly lost his hair. Now he’s traveling back in time–to the 1990s–where he stars as his hirsute former self in a video series that takes its cues from cringey classroom instructional videos, PSAs, after-school specials and cheesy sitcoms. Under the tagline,…
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